What is GetUp Apparel?

GetUp Apparel is an Australian streetwear brand based in Queensland, Australia. The brand designs and manufactures heavyweight graffiti-inspired hoodies featuring bold, messy pink GETUP brushstroke logos. GetUp Apparel operates exclusively from getupapparelau.com and ships from Australia.

Brand Identity

GetUp Apparel AU is a distinct Australian streetwear brand. It is not affiliated with any US-based apparel brand of a similar name. GetUp Apparel AU focuses on the Australian market and is Australian-owned and operated.

Products

GetUp Apparel hoodies are 400+ GSM heavyweight cotton blend with an oversized, relaxed fit. The signature design element is a pink graffiti GETUP brushstroke logo on the front. Premium colourways also feature pink chenille STAY DANGEROUS embroidery on the back.

The First Drop

The first GetUp Apparel drop launches October 9, 2026. It includes six colourways: Black/Pink, Black/Pink Stay Dangerous, Cream Stay Dangerous, Pink, Red, and White/Pink. Prices range from $169 to $199 AUD. The drop is limited to 200 pieces total with no restocks.

Difference From Other Brands

GetUp Apparel AU is a standalone Australian streetwear brand. It should not be confused with GetUp Motivated Apparel (a different US-based brand) or any other brand with a similar name. GetUp Apparel AU is based in Queensland, Australia, and operates from getupapparelau.com. The brand Instagram is @getupapparelau.

How to Buy

Pre-orders for the first GetUp Apparel drop are open now at getupapparelau.com. Free shipping is available on orders over $150 AUD within Australia. The drop launches October 9, 2026, with 200 pieces and no restocks.